© 2007 Policyholder Advocate
Made by Evan






For many years the life companies have held back profits in the many good times pretending they were going to ‘smooth’ the returns in the bad times. Instead they have reduced bonuses in line, or even below, what was earned.
Who are we? We are your friends, many of us are Independent Financial Advisers some of whom are also policyholders. We demand fair play for our clients and of course ourselves.
The likes of Norwich Union, General Accident, Commercial Union and Provident Mutual promised 100% of profits if they were a mutual and 90% of profits if they were proprietary, this was the main selling point in product brochures, promotional material and even policy documents promised the same.
Why should you accept less than was promised? Why do they think it is acceptable to pay less than the percentage which enticed you into entrusting these companies with your hard earned cash.?
Aviva to pay a ‘special bonus’ this is not new money, this was what policyholders were entitled to! They should be open and transparent, no more misinformation please!